Tex-Isle Outlines Commercial Strategy For New ERW Pipe Mill

2022-04-19 07:14:43 By : Mr. Dannis zhang

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HOUSTON , June 2, 2021 /PRNewswire/ -- Tex-Isle, Inc. (Tex-Isle) today announced the decision to sell OCTG products exclusively through distribution.  The Houston based steel pipe manufacturer recently announced the construction of a new mill in Robstown , Texas.  This is the 4th major project Tex-Isle has undertaken over the past ten years.  The mill is a major milestone for the company as it is the first move into ERW pipe-making and will complement their current operations, which includes heat treatment, inspection, and threading, as well as external and internal coating facilities.  With the culmination of this project, Tex-Isle will complete its transition from a distributor to a manufacturer.

In discussing the sales strategy, Andy Mejia , Tex-Isle's commercial director, said "We are going to be very distributor driven and will only be selling OCTG products through a strict, authorized network.  Our goal is to bring value to being a distributor for Tex-Isle."

The company is currently vetting distributors with the goal of selecting 5 by October of this year in conjunction with mill trials. 

Tex-Isle has been a distributor for over sixty years, which provides a unique perspective for what is needed to help distributors succeed.  The philosophy is to create a trusting environment, with a clearly defined structure that promotes cooperation and transparency.

"Tex-Isle is an extremely disciplined company and intends to impose that on our sales process.  It will be a small group that grows and thrives together in this hyper-competitive landscape." Said Mejia .

The company plans to continue to service its current customers as usual until January 1 st, when it will officially make the change to selling OCTG solely through its distribution network.

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